Version 2026-07-14 Effective July 14, 2026

Privacy Policy

This Privacy Policy describes how Selvi Labs LLC (“we,” “us,” or “our”) collects, uses, and shares information about you when you use the Ovation mobile application, the ovation.dance website, and related services (collectively, the “Service”).

By using the Service, you agree to the collection and use of information in accordance with this Policy.

1. Who We Are

Selvi Labs LLC is a California limited liability company. We operate the Ovation app, a competition companion application designed for parents and guardians of competitive dancers.

2. Who Can Use Ovation

Ovation is intended only for adults aged 18 or older. You must be 18 or older to create an account or use the Service. The Service is not directed to children, and we do not permit anyone under 18 to create an account or use the Service directly.

Parents and legal guardians may use Ovation to organize and track information related to their minor children (e.g., a competitive dancer under 18). When you, as the adult account holder, upload content that includes a minor’s name, photos, videos, or other identifying information, you:

3. Information We Collect

3.1 Information You Provide

When you create an account and use the Service, we collect:

3.2 Information Collected Automatically

When you use the Service, we automatically collect:

We do not collect:

3.3 Information from Third Parties

3.4 Website Waitlist

If you join the waitlist on our website, we collect your email address to notify you about Ovation’s availability. Every waitlist email includes an unsubscribe link, and you can request deletion of your email at any time by using that link or contacting privacy@ovation.dance.

4. How We Use Information

We use the information collected to:

We do not:

Sponsored content (now and in the future). Ovation may display first-party, contextual sponsored or promotional content (for example, dancewear or competition-company offers shown to all users because Ovation is a dance app), and may offer products for sale. Any such content is not based on tracking you or profiling your personal data, and we do not share your personal information with advertisers to target you. If we ever introduce features that work differently, we will update this Policy first.

5. Content Involving Minors

We recognize that Ovation account holders frequently upload content featuring minors (their children or dancers under their care). This section explains how we treat such content.

5.1 Parental Account Holder Responsibility

As the adult account holder, you are responsible for:

5.2 Privacy by Default

All photo and video memories, routine documentation, and schedules are private by default and not visible to other users. Service providers that host and process this content, described in Section 6.1, may access it only to operate the Service for you. We do not make this content publicly searchable, viewable to other users, or accessible without the account holder’s explicit sharing action.

5.3 Minors’ Information Limits

For dancers (minors) listed in your account, we only store information you choose to provide:

We do not collect: Social Security Numbers or government IDs of minors; educational records; health records; contact information for minors; or independent communications from minors (minors do not have accounts on Ovation).

5.4 Parental Control, Export, and Deletion

As the parent or guardian, you control all content related to minors on your account. You may:

5.5 COPPA

The Service is not directed to children, and only adults (18+) may hold accounts. We do not knowingly collect personal information from a child under 13. If we become aware that a child under 13 has provided personal information to us directly without proper parental consent, we will delete it promptly. If you believe this has occurred, contact us at privacy@ovation.dance. If Selvi Labs obtains actual knowledge that it has collected personal information from a child under 13 without proper authorization, it will delete that information and, where required, verify parental authority. Selvi Labs limits the children’s information it stores, restricts its service providers to using that information only to operate the Service, and applies its retention and security practices to that information.

6. How We Share Information

We share information in the following limited circumstances.

6.1 Service Providers (Sub-Processors)

We share information with third-party service providers who help us operate the Service:

These providers are bound by contractual obligations to use the information only to provide their services to us and to maintain appropriate security.

We may disclose information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to: protect the rights, property, or safety of Selvi Labs LLC, our users, or the public; detect, prevent, or address fraud, security, or technical issues; or enforce our Terms of Service.

6.3 Business Transfers

If Selvi Labs LLC is acquired, merged, or sells substantially all assets, your information may be transferred as part of that transaction. We will notify you of any such change and any changes to this Policy.

We may share information for other purposes with your explicit consent, including, in the future, optional community or group sharing (see §6.5).

6.5 Community and Group Sharing (Future / Optional)

Ovation may, in the future, offer optional features that let you share selected content, for example, joining a studio or team group via an invite code and sharing photos, schedules, or routines with the members of that group you choose. These features are off or limited at launch. If and when you enable such sharing:

We do not share your personal information for third-party advertising or marketing purposes.

7. Data Storage and Security

7.1 Where We Store Data

7.2 Security Measures

We implement reasonable security measures, including: encrypted data transmission (HTTPS/TLS); authenticated media access (signed URLs for photos and videos); password hashing; authentication tokens stored in secure device storage (iOS Keychain); access controls limiting employee access to user data; and regular security review of dependencies and infrastructure.

However, no security system is impenetrable. We cannot guarantee absolute security of your information.

7.3 Data Retention

While your account is active, we retain your information to provide the Service.

If you cancel Ovation Pro and return to the free tier, we do not delete your existing photos or videos. They remain viewable and downloadable; you simply cannot add new content beyond free-tier limits until you resubscribe.

If you delete your account, we delete your associated data, including removal of your photos and videos from Cloudinary:

Inactive accounts. We reserve the right to remove stored media from accounts that remain fully inactive (no sign-in) for an extended period (currently 24 months). Before any such removal, we will attempt to notify you by email with an option to download your content and a grace period to return.

Legal and tax exceptions. Notwithstanding the above, we may retain certain records after deletion where required for tax, accounting, legal, fraud-prevention, or dispute-resolution purposes, and we may retain aggregate or de-identified data that does not identify you.

You can delete your account at any time through the app settings or by emailing privacy@ovation.dance.

8. International Users

The Service is operated from the United States. If you access the Service from outside the United States, your information will be transferred to, stored, and processed in the United States.

The Service is directed to users in the United States. If you access it from outside the United States, you do so on your own initiative and are responsible for compliance with local law.

9. California Privacy Rights

If you are a California resident, Selvi Labs honors the following rights:

9.1 Your Rights

9.2 How to Exercise Your Rights

Email us at privacy@ovation.dance with the subject line “California Privacy Request.” We will verify your identity before responding and will respond within 45 days, and may extend by up to an additional 45 days where reasonably necessary, with notice to you.

9.3 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We may require verification of the agent’s authority.

10. EU/UK Users (GDPR)

The Service is directed to users in the United States and is not marketed or localized for the European Union, the European Economic Area, or the United Kingdom. If the GDPR or UK GDPR applies to your use of the Service, you may request access to, correction of, or deletion of your personal information, you may object to or ask to restrict certain processing, and you may lodge a complaint with a supervisory authority.

Legal Basis for Processing: contract performance (providing the Service you requested); legitimate interests (improving the Service, security); consent (where required, such as notifications); and legal obligations (where applicable).

To exercise your rights, contact us at privacy@ovation.dance.

11. Push Notifications

If you opt in, we send push notifications about class reminders, pickup reminders, competition packing reminders, placeholder competition nudges, and important updates about the Service. You can disable notifications at any time in your device settings or in the app’s notification settings.

The Service may contain links to third-party websites or services (e.g., competition company websites, studio websites). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

13. Do Not Track

Some browsers send “Do Not Track” signals. The Service does not currently respond to these signals. We do not engage in tracking of the kind these signals are designed to prevent. Third parties do not collect personal information about your online activities over time and across different websites or online services when you use the Service. If Selvi Labs later sells or shares personal information, it will treat a Global Privacy Control signal as a valid opt-out request.

14. Cookies and Similar Technologies

The Ovation mobile app does not use traditional web cookies. It uses similar local storage technologies (such as the device Keychain for authentication tokens and local caches for offline functionality). This storage is essential for the Service to function and contains no advertising or tracking identifiers.

15. Data Breach Notification

We maintain procedures to detect and respond to security incidents. In the event of a data breach that compromises or is reasonably likely to compromise your personal information, we will:

16. Children’s Privacy Summary (COPPA)

As stated in §2 and §5.5, the Service is intended for adults (18+) and is not directed to children. Only adults hold accounts; information about minor children is provided by the adult account holder, not by the child. All content involving minors is private by default and controlled by the account holder, and where a birth date is provided for a minor, we store only the birth month and year, never the exact day of birth.

We do not: allow children under 18 to create accounts; direct advertising at children; build behavioral profiles of children; share information about minors for marketing purposes; or use children’s information to train AI models.

If you are a parent and believe a child under 13 has had information collected without your consent, contact us at privacy@ovation.dance and we will delete it promptly.

17. Apple App Store Disclosures

In compliance with Apple App Store requirements, we provide a privacy “nutrition label” within the App Store. That label describes, in summary form, the categories of data we collect and our purposes, consistent with this Policy. The label reflects the current version of the app; we will update it as features (such as optional community sharing) are introduced.

18. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date; notify you via the app, email, or other appropriate means for material changes; and, for material changes affecting your rights, provide at least 30 days’ notice. Your continued use of the Service after the effective date of an updated Policy constitutes acceptance of the changes. Where applicable law requires your affirmative consent to a material change, Selvi Labs will obtain that consent rather than rely on your continued use.

19. Contact Us

For questions, concerns, requests, or complaints about this Privacy Policy or our privacy practices:

We will respond to all legitimate requests within 30 days (45 days for California privacy requests).

End of Privacy Policy.